The very first step in the process of website design, or
website redesign, begins by meeting with you to learn about
your business or organization, budget constraints, timelines for completion,
business objectives, target audiences, and what it is you want to accomplish
with your website. We gather as much information as we can in order to
provide you with an accurate proposal.
After we have had the opportunity to meet with you to
discuss your needs, we then prepare a formal proposal. This proposal
will allow you to understand more clearly what we envision for your
website presence, including what types of pages, features and
technical functions will be included.
Once you accept our proposal and a contract has been signed, we will deliver a
checklist to you so that the collection of content, such as images, text, and
forms is simplified and organized. In doing so, all individuals involved in the
construction of the website will know what information is due
in order to keep on schedule.
The next step is creating the actual look of the website. The design should be based on your company or organization’s logo and any other marketing materials that have already been created. The design gives people a certain image about your company and helps with brand recognition.
During the design phase, you will determine the goal or purpose of your site. Is it to disseminate information, sell your products online or urge people to visit your store? This helps determine how the site is laid out.
Our main goals in designing your website are to make it easy to
navigate and easy to look at. We avoid "busy" designs that distract
visitors from finding what they need.
We then work on filling in all the pertinent information your site will provide.
We also insert the programming that will make your site functional, especially
if you will be using a database to provide information in an organized fashion.
This is the time we would build your content
management system, if applicable.
After we have tested the website
internally, it is now time for you to review the site. At this point, we
request that you provide feedback to us regarding any modifications that
are necessary prior to the official launch of the website.
After you have reviewed the website, modifications have been made, and you have
approved it, the newly designed website will go “live” for the entire world
Once your site is parked in cyberspace and functioning properly, you need to actually get people to go to it. You could have the most fantastic website in the world, but if no one goes there, it is not worth anything. There are many ways to market your website. First and foremost, you should add your website address to all your printed marketing materials, such as business cards, brochures and letterhead. Second, your website has built in marketing in the form of keywords and descriptions.
There are also ways to optimize your site through the text on each page. By submitting the website to search engines monthly, the search engines will pick up on these keywords and rank your site accordingly. You can also pay search engines such as Google and Yahoo to give your website sponsorship listing under relevant searches. Another inexpensive way to market your website is by exchanging links with other sites that already get traffic. This is often free but sometimes requires a small fee. Joining your chamber of commerce usually results in a highly visible link from their website.
Building a website and never maintaining or updating it is similar to planting your lawn and then never mowing it. People don’t want to visit a site that is stagnant or out of date or worse, broken. If the purpose of your site is to provide information, the information should be accurate and up to date. If your site has functionality, it should be working correctly—no one wants to encounter error pages on your site.